06.04.2025
Episode 285: Kelly Murphy, General Manager LOLA & Taryn Shockley, USA Sales & Education Manager Alumier MD
Summary

Jodi Katz sat down with two powerhouse women making waves in personal health: Taryn Shockley, USA Sales & Education Manager at AlumierMD, and Kelly Murphy, General Manager at Lola. What followed was a deep, human, and often hilarious look at ambition, imposter syndrome, reinvention—and the workouts that keep them grounded.

Taryn’s story starts on the balance beam. A gymnast from age two, she was competing at elite levels by ten and earned a full ride to ASU. But when an injury ended her collegiate career, she made her first major pivot—into skincare. What began as a passion for facials turned into a sales role that demanded she master the art of influence in highly clinical, physician-led spaces. Today, she’s navigating a category that’s equal parts science and sales—and getting real about how to stay resilient when your numbers (or your self-worth) are on the line.

Meanwhile, Kelly dreamt of being editor-in-chief of Seventeen Magazine—a goal she nearly touched when working at Penguin Books. But the realities of New York rent pushed her into digital marketing, where she built a versatile toolkit across SEO, UX, and data strategy at top agencies like Publicis and Havas. Now, she’s steering the ship at Lola, a pioneer in clean period care, and facing challenges every modern marketer knows too well: a saturated market, rising media costs, and a pressing need to evolve the brand story. Her secret weapon? Relationship-building. Whether managing a 20-person team or advocating for upper-funnel investment, Kelly leads with connection—and a healthy dose of what she calls “female rage.”

While their paths are wildly different, Taryn and Kelly share a trait we see often in the Where Brains Meet Beauty community: the willingness to leap. Whether it’s changing industries, stepping into roles they weren’t quite ready for, or pushing back on outdated business norms, both women prove that reinvention isn’t just possible—it’s powerful.

Yes, we had fun. From underwater spin classes to soundscape-enhanced yoga, Taryn and Kelly gave us their go-to workouts and how they use fitness as both therapy and mental reset. (Spoiler: one peed on a trampoline, one has a Fuze House membership in every city.)

Their stories are packed with honesty, hustle, and the kind of lessons you only learn by leaping before you’re ready.

"I'm a data driven person. I want everything to be attributable. I want to be able to show the ROAs on everything, but you simply can't, especially when it comes to awareness."
Kelly Murphy, General Manager LOLA

Want to sponsor the pod?

Available On:

Apple Podcasts
Spotify
TuneIn