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    When, BLAIR JAMES, Owner and Co-Founder of Bondi Sands, was a kid, he wanted to be a basketball player, Formula One race car driver, or a brand creator. While the first two didn’t quite pan out, his instinctual understanding of how people connect with brands has paid off. In this episode, hear how the brand evolved and grew from a single tanning salon and glean key insights on the importance of truly knowing your customer.
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