05.07.2025
Episode 283: Claire Coder, Founder & CEO Aunt Flow & Smita Asrani, VP Partnerships UE Life Sciences
Summary

We sat down with two trailblazers in women’s health Claire Coder, founder and CEO of Aunt Flow and Smita Asrani, VP of Partnerships at UE Life Sciences. The episode opened with childhood dreams—Claire reminisced about staging Britney Spears concerts in her closet, while Smita shared her early love of horses. Neither imagined a future in healthcare, but both ultimately found themselves tackling some of the most overlooked (and long overdue) issues in women’s wellness.

Claire shared her journey from being a Party Princess to becoming a purpose-driven entrepreneur, a path sparked by a frustrating moment on her college campus that inspired the creation of Aunt Flow. Smita talked about her pivot from a career in finance to one focused on health innovation, where she now works to expand access to early breast cancer screening for women under 40.

Their conversation delved into the challenges of career pivots, the weight of imposter syndrome, and what it’s like to lead in industries still dominated by men. They explored the impact of advocacy too—Claire’s work has helped bring period products into schools in 28 states, while Smita is helping to bring lifesaving tools like iBreast Exam to underserved communities.

The episode wrapped on a fun note with a game of “real vs. fake legislation,” revealing how surprising—and sometimes downright inspiring—health policy can be.

At its heart, this episode was a reminder to speak up, stay curious, and ask the tough questions. Because more often than not, real change starts with one brave voice.

A must-listen for anyone passionate about innovation, equity, and the power of personal stories to drive public impact.

Check out more info on both brands at UELifeSciences.com and use code BEAUTY10 for 10% off period care boxes and Aunt Flow merch at GoAuntFlow.com. 

"I always remind people who menstruate and also those that don't menstruate, you do have the authority to ask your boss, hey, there's no period products in my bathroom. Can we get those?"
Claire Coder

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BEAUTY10
Offer available at https://shop.goauntflow.com/discount/BEAUTY10?redirect=/collections/at-home.
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