The name is catchy but it’s much more than that. It reflects an entire business ethos that revolves round clean ingredients, honest marketing, respect for customers and smart internal practices, i.e. no b.s (bullshit or bad stuff, whichever you prefer) in any of it. Learn how Diana Briceno, CEO of No B.S. Skincare, developed the “b.s. meter” that she and her team use every day as they make decisions, assuring that none of the bad stuff creeps into anything they do.