In this episode of Where Brains Meet Beauty, Jodi Katz sits down with Dr. Ariel Ostad Dermatologist, Cosmetic Surgeon & Brand Founder and Kelsie Johnston, Former GM/Head of Beauty & Personal Care TikTok Shop US to explore how artistry, influence, and authenticity shape the future of beauty.

From a middle school dream of becoming a buyer to helping launch TikTok Shop in the U.S., Kelsie shares how pairing data with creativity unlocked massive growth transforming e-commerce into a community-driven experience. She explains that the brands thriving today are those that let creators and customers co-author the narrative instead of trying to control it.

As both dermatologist and brand founder, Ariel reflects on the artistry behind his work from subtle aesthetic enhancements to reconstructive surgery. For him, dermatology is where science meets sculpture. He also discusses launching his own skincare line, built on evidence-based formulas and a deep sense of empathy for patients.

The conversation turns to AI, community management, and the importance of preserving humanity in a hyper-digital world. Both guests highlight the loneliness behind the influencer lens and the need to foster real relationships through coffee chats, connection, and care.

When the talk shifts to balance, Kelsie shares her go-to box-breathing ritual before major meetings, Ariel describes his daily meditation and visualization routine, and Jodi admits that her best reset is lying on the floor with her legs up the wall plus keeping social media off her phone.

Tune in to hear how data, design, and human touch come together to shape the next chapter of beauty. And if you’d like to try any products from Dr. Ariel he gave us a code it’s WBMB20 for 20% off your purchase on drarielostadskincare.com